Veckans bästa läsning enligt mig.
Though Andreessen’s actions are extreme, I understand why. He realizes that attention is the last frontier, the last thing we have to ourselves. So he does everything he can to protect it.
While I’m not Marc Andreessen nor Josh Brown, their message is clear—protect your attention at all costs. Because if you don’t, someone else will happily take it from you. That someone else could be a corporation, a social media influencer, or someone in your personal life. Whoever it is, watch who and what you give your attention to.
Because every day your attention is getting more valuable. Every day companies are getting better at monetizing it and every day you are getting a little bit older (meaning you have less total attention to spend than the day before).
In fact, there is a war going on for your attention. It’s a war that has been waged for decades and it’s only getting worse. For example, it’s been estimated that the average person encounters over 5,000 advertisements per day, up from just a few hundred per day in the 1970s.
While I’m skeptical of the accuracy of these figures, the trend is spot on. Today there are more people fighting for your attention then ever before. This is why you have to be mindful of it if you want to make progress in your life.
Jag är SÅ glad att min hjärna har en blixtsnabb auto-shutdown för allt som är ointressant = 99.9% av all reklam.
